Indie magazine advert conventions

Our artist is a solo male indie artist. Here is a list of conventions that magazine adverts representing similar artist to our artist show.

• For solo indie artists it is typical to see the artist being the main focus of magazine ad. This promotes them as well as their album because their individuality is the main selling point of their music. The artist takes up the majority of the space in the photo, a medium shot is most common.
• The artists name is the largest text on the page to advertise the artist.
• Distribution outlets are listed at the bottom of the advert.
• Information about the album - the date it's released.
• Album name is obvious to see, generally being the 2nd largest text, after the artists name, to help consumers purchase the album
• The image on the advert is usually very similar to the image on the front of the album. Sometimes if the image is different on the magazine advert  small image of the album will appear on the advert. This is to help the consumer recognise the album, making it easier to purchase.
• Quotes from critics will be printed on the advert. Sometimes these are accompanied with star to show the rating.
• The mise-en-scene of the advert is used to reflect the lifestyle of the artist. In indie adverts, the background of the artist is shown or a representation of what their life is like now.