Analysis of Magazine Advertisements

The advertisement doesn't feature the artist, instead it is a point of view shot looking out at a festival crowd. I think the ad aims to ignite a sense of togetherness between the fans. It make the viewer think that there are many other fan out there and creates the feeling of wanting to be in the crowd so they aren't left out. The font used is reasonably bold and I think this reflects the character of the artist. Oasis are a well established band and I think this is why they don't feature in the ad. The large crowd reflects the artists success as this is the last album, they want to celebrate and show their success.

The album cover is the same image that is on the magazine ad. The only difference is that the magazine ad has been colour corrected. I think this has been done so that the album cover stand out more on the shelves to attract its audience whereas in a magazine it doesn't have to catch the audiences eye.

The magazine ad is similar to some of the music videos. One similarity is the use of black and white or colour correction that darkens the image. Colour correction is also used effectively in the music video Live Forever by Oasis.

    

 

Feedback on music video

Although we have not yet finished the editing process, we wanted to receive feedback on our progress so far. The feedback we received is overall quite positive but there are some issues that our audience feel need to be addressed. The filter we used for the memory shots need to be toned down and The lip syncing in places needs adjusting.

Filming 17th and 18th Oct

Due to the weather and problems of actors not having time to film, we have had to make other arrangements which meant changing our group roles slightly. As well as being director, I had to do the cinematography for all the shots in the park location. This was because I was the only member of the group that could work through lunchtime to get the shots we desperately needed. I filmed over two lunchtimes, totalling a time of around an hour to complete all the shots we needed. only a ten minute walk from our school. The shots I filmed needed lots of camera movement. I had to do tracking shots, panning shots and zoom in and out.

Mainstream Album Art Conventions

Mainstream album art is usually bold and very colourful, attracting the attention of the large audience it aims to appeal to. They usually feature the artist and depending on the image they are trying to achieve. The artist name features on the cover in a font that reflects the character that they are.

Indie Album Art Conventions

Mise en scene

• The album art often features the artist.
• Instruments often feature, the type depends on the genre of music
• Informal class clothing
• Dark clothing - dark jeans often feature, coats
• Colours aren't usually bright. Black and white, sepia, browns ad pale colours are common

Text

• Interesting unique font
• Names the artist and the album title
• Track listing is simple

Here are some examples

Shot List Notes

These are the notes I used during filming. They tell me what shots we have done, the shots we need to do and what the actors are doing in them and the locations. I use it as a memory trigger to the story board. I don't use the storyboard itself as it could get lost or damaged. I also find it easier to have all the information on one page.

Filming - 10th October

We shot in two locations today - North Bridge, Halifax town centre and on a bus. We had a short window to get the shots done at these locations. Planning was essential and I had planned all the shots we were to do and made sure the lip syncing was in the right place. I also had to obtain a guitar and a case to use in the busking shots. I gave our actor plenty of instruction and helped set up the camera and tripod. We completed all the shots in time and filmed several extra shots to give our editor more options at the editing stage. The shots on the bus were a little shaky because we had to film while the bus was moving. Another issue we found on the bus was glare from the bright sunlight and reflections in the window. This meant that we had to change the angle slightly so the camera wouldn't be seen in the reflection on the window. Overall, we made good progress and plan to finish the rest of the sots needed on Monday 14th October.

Mise en scene

The mise en scene we are planning on using will have conventions of indie artists. Our actor will be wearing dark blue jeans and a grey hoodie. This should connote originality and not follow the mainstream style of clothing that is found in shops such as Topman, Burton and River Island. The costume is simple but effective. The use of a guitar is also an indie convention. The guitar represents music and we aim to show that the music is a significant part of the artists life by having the artist play or carry the guitar throughout our video. The case of the guitar is also important. We have chosen a plain black case. This reinforces the idea of the music being more important than the look. The case will be shown in some of the busking shots. I am also planning to maintain this trend in the digi pack. When our artist is busking we won't be using a microphone, to show that the artist's music is pure. Our actor has also agreed to grow a beard. Many indie artists have beards, only the men obviously, and we thought that it fits the indie tone we are trying to create.

Location Recce

We wanted a quite setting for the shots of our artist remembering times with the girl. The beautiful setting will hopefully reflect the relationship at a time when they were close.

 

This location is used for the chorus. The artist will be singing off the bridge. The views off the bridge should be great and it adds variety to the video. The bridge also allows us to use different camera shots.

 

We have chosen a place to perform the busking. It is in Halifax town centre, a busy area that would be a realistic location to busk.

 

Photos taken by Elliot Walsh - http://www.elliottwalshmusicvideos.blogspot.co.uk/