- Thought beats - Seeing the sound. It's the music itself and its structure. It includes the artist's voice and helps promote individual identity and star image.
- Narrative and Performance - the audience only gets a hint of a meaning from the song and video combined which they then make their own assumptions. Narratives or more commonly performance shots are repeated in the chorus. Lip syncing has to make the story appear real to the audience. We are creating a love story. The narrative includes our artist busking and travelling to meet a girls while at the same time having flash backs of time spent with this girl. The audience can then interpret what the relationship between the two is.
- The star image - Mise-en-scene plays a huge part in portraying the artist as a star. We are going to focus on our artist throughout the video. Close ups and tracking shots that follow our artist will hopefully connote star image.
- Relating the visuals to the song - Illustrating the meanings of the lyrics. It includes genre. The three ways to do this are:
Our video fits into the illustrate category. The narrative reflects the lyrics.
- Technical aspects of music videos - Technical aspects hold the music video together through use of camera movement and angles, mise-en-scene, editing, sound and special effects. Mise-en-scene is of vital importance to fit the genre, build the star image of the artist and maintain the professionalism of the video. Music videos match the use of cuts with the beat and rhythm of the song. A range of camera shots and movements will be utilised in our video. The mise en scene will be used to adhere to the indie genre.
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