Adam Lewis A2 Media : Creating an Indie Artist

Pride & Joy

A Brother and Sister Band that play primarily indie folk music. We are aiming at something similar to groups like Mumford & Sons. They are called John Harte and Robin Harte. Often portrayed in the sense of a loving brother and sister, often seen together. As an indie band, they will have their own facebook and twitter pages with which they personally had before their music was released.

Target Audience

People aged 20 to 35 for the main target audience, however they will play at music festivals like croprody which appeal to people from early teens to late 60s. People who are middle class, who are raised in similar circumstances to them. Popular in throughout England and not just in cities.

We are going for the same sort of target audiences as similar bands which appeal to a wide range of people as they are folk musicians .Appeal to younger members of society (late teens) by their style of both clothes and hair. The appeal that attracts the fans is the music, however lifestyle, clothes and personality also win over some fans.

Costume

Robin always wears a hat and it's something people associate with her. John has thick rimmed glasses as these are more indie than thin rimmed ones. Have matching wristbands, one in blue, one in red. These were given by the parents for their first performance which was in the local pub and the fans wear copies of them. Simple jewelry for Robin and none (except wrist band) for John. John often seen in a scarf. John's colours are beige, dark brown, maroon and grey.

Robin wears more mature clothes than other musicians her age as the band want to focus on their music not their looks. No brands shown as this is seen as “selling out”

Props

acoustic guitar for Robin
small banjo for the John (banjolele)
guy plays cajon for percussion themed songs
No headsets but conventional microphones
Harmonica is played by Robin.

These instruments are often played by other indie folk bands like Mumford and Sons and aren't normally used by mainstream artists. The instruments mark them out as different and maintain the idea that it's all about the music.

Hair

John and Robin have messy, light brown, curly hairto show that they are brother and sister. John has a beard like the chaps below. They both rarely changes her hairstyle as this is their “image” and to maintain their indieness they don't follow fashion trends. Beards and long messy hair seem to be a running theme as well, this is why John has facial hair as well.

Music Video Concept

The duo are performing the song in a suburban area of a town. (the scene is the same as the album cover). They walk across a tattered sofa with instruments on it. They sit down and begin to play. The scene cuts to another couple (who the narrative is based on). This couple are shown in a car driving around a busy city. cut to an over shoulder shot of a man looking at the couple when the line “see you driving round town” comes on. We see continuous shots of the band then him until the chorus where he sits on the sofa in between the two musicians (but as if they aren't there) a similar effect to the opening scene of “Tomorrow” by Boris Cezek & Dean Muscat. Throughout the rest of the song there are more shots of him in this scene but he is in different places (like the album artwork). We then see the musicians follow him around the scenes, they are obviously not part of the narrative though as they break the fourth wall. at the end we see the man bump into another girl and they walk off together leaving the band behind, symbolising he has (like the title of the song) forgotten her.

Press Release Photos

Similar to this, showing the band playing instruments in random locations.

Press Release Stories

Stories of their life before music revealing that they are brother and sister that have a good relationship. Saying they have an unprivileged upbringing - they used to be buskers on the street to get any money they could to help their mum and dad

Story of him defending sis below

The singer from the folk indie band, John Harte has been attacked in a pub in North Yorkshire. An eyewitness report, says that john was defending his fellow band member and sister, after an alleged sexual harassment claim. According to eyewitnesses, John went over to the harasser and began a heated argument. The man (who is yet to be named) was highly intoxicated and began shouting at the singer. This lead to violent shoving and eventually a serious fight. Police were quickly on the scene and both men were arrested. After a night in custody and eyewitness reports, John was allowed to leave and was greeted at the police station by his sister. The harasser has yet to be given a sentence. If nothing else, this fight has shown how close these two siblings are and how even their advancing careers can not affect that.

Choice of Existing Song Cover

Forget you (Folk Version)
This song was originally performed by cee lo green
A ukulele version was made by the band The Ukuleles
It is from the Ukuleles version that the song is developed, except the additional use of a guitar and a cajon